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Real Techniques

Samantha and Nicola Chapman are U.K.-based makeup artists and YouTube sensations who grew up surrounded by makeup, including their aunt who was a top makeup artist for clients like Princess Diana and David Bowie. They studied professional makeup artistry and began to ply their trade in London. In 2008, to help a friend create a smoky eye effect, Sam uploaded a video to YouTube. From that, the Chapmans' instructional makeup videos were born, transforming the sisters into visionaries who pioneered a new platform of makeup artistry through YouTube.

In 2010, Paris Presents Incorporated approached Sam and Nic with the idea of creating the right tools to go along with the tips, and Real Techniques brush collection was born in 2011. Since the relationship kicked off, the sisters and Real Techniques have grown their collective social community exponentially – from 30,000 initial video subscribers to more than 7 million beauty lovers across the globe. It's not unusual for Sam and Nic's videos to get nearly a million views each.


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