Not Your Mother's
Not Your Mother’s Mission Statement
At Not Your Mother’s our mission is to create the highest quality, salon comparable haircare items at the most affordable prices. We strive to create products made just for you – products that will help you achieve the modern, stylish looks you crave – and provide outstanding customer service so you have the most relevant answers to your beauty needs.
At Not Your Mother’s we want you to make it a rule: have a happy hair day!
Shop by Collection:
Shop All | NYM Naturals | All Eyes on Me | Balancing Act | Beach Babe | Clean Freak | Curl Talk | Smooth Moves | NYM Kids | Plump for Joy | Tough Love | Way to Grow | Others
Not Your Mother's NATURALS Matcha Green Tea & Wild Apple Blossom Ultimate Nutrition Butter Hair Mask
Not Your Mother's Smooth Moves 7 Second Magic Hair Rinse (Instant Shine) - 6 oz
Not Your Mother's Tough Love Bonding Conditioner (Repair & Cleanse) - 10 oz
Not Your Mother's Tough Love Bonding Shampoo (Repair & Cleanse) - 10 oz
Not Your Mother's Curl Talk™ Defining Hair Gel Custard (Elongation & Lasting Definition)
Not Your Mother's Curl Talk™ Mini Styling Set
Not Your Mother's Curl Talk™ Bond Building Shampoo For Stronger Curls - 8 oz
Not Your Mother's Beach Babe™ Texturizing Dry Shampoo (Toasted Coconut) - 7 oz
Not Your Mother's NATURALS Coconut Milk & Agave Nectar ESSENTIAL MOISTURE Shampoo - 15.2 oz
Not Your Mother's NATURALS Coconut Milk & Agave Nectar ESSENTIAL MOISTURE Conditioner - 15.2 oz
Not Your Mother's Smooth Moves Hair Priming Cream (Anti Frizz Heat Protector) - 8 oz
Not Your Mother's Curl Talk™ Bond Building Conditioner For Stronger Curls - 8 oz
Not Your Mother's NATURALS Aquatic Mint and Coastal Sea Holly SCALP REFRESH Hair and Scalp Mist - 8 oz
[COMBO] Not Your Mother's Way to Grow™ Long & Strong Shampoo + Conditioner Set
Not Your Mother's NATURALS Aquatic Mint and Coastal Sea Holly SCALP REFRESH Conditioner - 16 oz
Not Your Mother's NATURALS Royal Honey & Kalahari Desert Melon REPAIR + PROTECT Conditioner - 16 oz
Not Your Mother's NATURALS Royal Honey & Kalahari Desert Melon REPAIR + PROTECT Shampoo - 16 oz
Not Your Mother's NATURALS Royal Honey & Kalahari Desert Melon REPAIR + PROTECT Leave-In Conditioner - 8 oz
Not Your Mother's NATURALS Tahitian Gardenia Flower & Mango Butter CURL DEFINING Detangler - 8 oz
Not Your Mother's NATURALS Rice Water and Himalayan Moringa SUPERIOR STRENGTH Conditioner - 15.2 oz
Not Your Mother's NATURALS Rice Water and Himalayan Moringa SUPERIOR STRENGTH Shampoo - 15.2 oz
Not Your Mother's Plump For Joy Body Building Dry Shampoo (Orange Mango) - Travel Size
Not Your Mother's NATURALS Tahitian Gardenia Flower & Mango Butter CURL DEFINING Conditioner (Full Size)
Not Your Mother's NATURALS Tahitian Gardenia Flower & Mango Butter CURL DEFINING Shampoo (Full Size)
Not Your Mother's Curl Talk™ Scalp Care Cleansing Oil - 4.7 oz (Removes Build-up)
Not Your Mother's Plump For Joy Body Building Dry Shampoo (Orange Mango) - 7 oz
